What happens if you consistently back the favourite in football Match Odds markets on Betfair? That is the question behind our Global Match Favourite Football Collector, which went live on 25 September 2026. The collector operates across football markets around the world. Shortly before kick-off, it identifies the current favourite in the Betfair Match Odds market and backs it at the available exchange price. There are no preferred leagues, countries or teams. There is no odd